Seo Services For Ecommerce Websites
Seo Services For Ecommerce Websites is no easy task. Ecommerce websites have huge product inventories that keep changing from time to time. The meta data for them needs to be constantly updated and that added with any new updates by Google, may lead to quite a difficult situation at times. If you need a trusted partner to take care of SEO for your eCommerce site then MicroPyramid, is the right choice for you!
7 Important SEO Tips for eCommerce Website
When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision
1. Create unique Title tags
Many e-commerce programs will automatically create your page Title tags, and unfortunately, it’s often the same tag over and over again. Using the same title tag on every page of your website is a very bad move as far as SEO goes. In most cases, the automated title tag can be edited, so be sure to use a unique keyword rich title on every page. Don’t forget the general rule of plural keywords on category pages and singular keywords on product pages.
2. The effective keywords
Invest some time and money to identify the most appropriate keywords for your online store. Users tend to be very specific while doing a keyword search. Ensure that the keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors simply won’t be able to find you.
3. No duplicate content
Be as original as possible in your product descriptions tags. That’s probably the most important step in eCommerce SEO. Since content duplication in eCommerce stores is inevitable with product descriptions and lists, it is advisable to look for ways to reduce redundancy.
Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description is unique and search engine friendly.
4. Pay Per Click
Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.
5. Strengthen your content strategy
Keep adding unique and high quality content regularly to your eCommerce Portal. It will help with your search engine ranking, and an added value for users. Consider having a blog and add relevant content that’s related to products and services on your website.
6. Optimize images
Use ALT tags liberally on your website. Image search function has gained a lot of popularity and people are using it to find products. Your eCommerce SEO strategy needs to incorporate related keywords for ALT tags of every image on the website. Don’t stuff keywords; ensure that every keyword used is directly relevant.
7. Take advantage of product reviews.
Product reviews have become a huge marketing tool, but personally, I like them for their SEO-usefulness. Customer product reviews are a great way to boost the keyword density on your page, but they’re also a great source for keyword research. It can be surprising to see the words and phrases customers use to describe various products – and it’s a good bet that those are some of the same keywords and phrases that customers are using to search for those products!